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| Let's
Talk Promotion |
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Interview
with Miranda Spigener:
Director of Book Marketing |
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Miranda
Spigener, our Director of PR, represents authors
like you through the Strategic Book Marketing ala carte
"Author Services" menu. Authors who want structured
promotion and media representation for their books work
one-on-one with Miranda to maximize sales outlets and opportunities. |
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Miranda comes to Strategic Book Marketing with extensive experience
in print, video and film. Her film True screened at the L'Entrepot
Cinema in Paris, France and Marisa Romanov made its debut at the
2001 International Venice Film Festival. She also directed the
PBS TV pilot Eat Art as well as the documentary Walk On for The
Learning Channel. Formerly President of Southeast Writers Conference,
Miranda now helps authors promote their books to top-level radio
and television venues. As a down-to-earth people person who understands
writers, she loves to strategically arrange media placements for
them.
“Since I was a kid," she says, "I always loved
to write and create play scenarios with friends and family. Sometimes
in the grade school days I'd create a play and we'd perform it
for family or the neighbors. I also 'played office' a lot as a
kid. I think because I was surrounded by family members who were
entrepreneurs and business owners, I learned the quality of business
and career at a young age."
When asked what quality makes her one of the top PR strategists
around, she says that where she has many qualifications for the
job, what's most important to her is that she enjoys what she
does -- networking and connecting with a wide range of influences.
Being an industry insider, Miranda has the network available to
propel authors into the limelight perhaps more quickly than someone
unfamiliar with the industry. On the topic of success Miranda
adds, "I made up my mind to always surround myself with like-minded,
optimistic people that hold diverse backgrounds both personally
and professionally. That has shaped how I think and have grown
as a person. In essence, it becomes what I do for clients.”
If Miranda loves what she does for a living, it might make you
wonder what makes her smile when she's not working. “I love
being silly" she says, "especially after long days to
just kick back and be corny with loved ones or close friends.
I also love helping others whether through philanthropy or just
encouraging a friend to go for their passions. Seeing the accomplishments
of friends is really something to smile about.”
Strategic Book Marketing was created in 2007 to be the answer
to the needs of emerging authors, offering an ala-carte menu of
promotional services to help make book sales and brand building
easier, more efficient and more effective for authors. If you'd
like Miranda working for you, click here
to email her with your questions.
Are you an AEG Publishing Group author?
If so, we'd love to interview you!
Write to us
at Authors' Edge to get scheduled. |
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